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Writing

From the studio.

WebsitesSocial MediaSmall Business

Do I Need a Website If I Already Have Instagram?

Instagram is great for showing what you do. Google is where people go when they've already decided they want it. Here's what that means for your business.

Web DesignMallorcaHiring

How to Find a Web Designer in Mallorca (And What to Actually Look For)

Hiring a web designer is not like buying a product. Here's what to look for, what to ask, and what the red flags are when comparing studios on the island.

Local SeoGoogleMallorca

How to Get Your Mallorca Business Found on Google

Most Mallorca businesses are invisible on Google not because Google hasn't found them, but because the signals it needs are missing or wrong. Here's what to fix and in what order.

Web DesignWordpressComparison

WordPress vs Bespoke Web Design vs a Big Agency: What's Right for Your Business?

Three routes to a website, with honest trade-offs. WordPress, a custom studio build, or a large agency - here's what each actually costs, how long each takes, and which businesses each suits.

Google Business ProfileLocal SeoSmall Business

Five Things Your Google Business Profile Is Probably Missing

Most small business GBPs have the basics and nothing else. These five things separate a profile that generates leads from one that just exists.

MallorcaDirect BookingsHospitality

How to Get More Direct Bookings from Google: A Guide for Mallorca Businesses

OTA commissions eat into every booking. Here's how Mallorca hospitality businesses - villas, hotels, tour operators - can shift more enquiries to direct channels using Google Business Profile, WhatsApp, and a booking-ready website.

Website AuditGrowth AuditSmall Business

What a Website Audit Actually Covers (And Why Automated Tools Miss Most of It)

Automated website audit tools give you a score. A real audit tells you what's costing you customers - and what to fix first. Here's what a professional review actually covers.

Ai ChatbotSmall BusinessAutomation

What an AI Chatbot Can Actually Do for a Small Business (And What It Can't)

AI chatbots are being sold as a solution to everything. Here's an honest look at what they do well, where they fall short, and how to decide if one makes sense for your business.

WhatsappAutomationHospitality

WhatsApp Automation for Hospitality Businesses: A Practical Guide

Hotels, villas, and tour operators in Mallorca get WhatsApp enquiries at all hours. Here's how automation handles the first response - without losing the human touch that converts hospitality leads.

StudioAi ServicesWeb Studio

Why We Added AI Services to a Web Studio

Made by Atlas has always been about bespoke sites built without shortcuts. Here's why we added AI automation to what we offer - and what we're not doing.

ProcessWeb Design

What a Website Brief Should Include

A practical guide to writing a website brief that protects both you and the studio — covering the seven elements every good brief needs before work can begin.

PricingWeb Design

How Much Does a Website Cost? Transparent Pricing From a Mallorca Studio

Honest pricing for bespoke websites — from single-page launches to full e-commerce platforms. Fixed-price quotes, no surprises.

ProcessWeb Design

How Long Does It Take to Build a Website? A Realistic Timeline

Honest timelines for web design projects — from single-page sites to full platforms — and what actually drives the schedule.

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